The Attribution & Insights Software for eCommerce

The eCom Insights Platform to Scale Profitably.

Deeply analyze your marketing, margins, and retention, all in one place. Klar’s unifying attribution uncovers what drives profit, so you can scale what works.
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The Attribution & Insights Software for eCommerce

+2000 eCom brands reach exceptional results with Klar

ECom brands using Klar increase
growth by 24% through...

Marketing Measurement
Controlling & Reporting

... Marketing Measurement

Understand the incremental impact of your marketing spend.
... Tracking & Attribution
Multi Touch Attribution

Multi Touch Attribution.

Forget static models like last click & linear. Klar's Multi-Touch Attribution reveals the incremental impact of each touchpoint - accurate and actionable.
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Tracking Journeys

Lifetime Journey Tracking

Klar's 1st party tracking creates the most complete user journeys - without lookback window limitations.
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Unified Attribution

Unified Marketing Measurement

Unifying MTA, MMM and Incrementality in one dynamic measurement engine. Giving you the most holistic, reliable view of what truly drives growth and incremental profitability.
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Marketing Mix Model

Going beyond click-based data, Klar’s MMM runs your marketing & sales data through machine learning models to uncover the full-funnel effect of each channel.
IN BETA
Incrementality

Incrementality

Run geo-test in order to measure the incremental impact of marketing channels and feed that learning back to your MTA & MMM.
IN BETA
"With Klar’s Unified Attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."
Georg Blümer, Managing Director @ Maniko Nails
All

... Controlling & Reporting

Your whole business steered in one platform.
... Controlling & Reporting

Profitability Deep-Dive.

Slice & dice through your whole margin structure to identify where to scale to maximise profits. No matter how complex your cost structure.
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Retention Analysis

Analyse your cohorts in their repurchase behaviors to identify an nurture high CLV customers successfully/for maximum profit.
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Creative Analysis

See exactly what’s working across creatives and why. Klar blends data with visuals so your team can scale what works.
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Industry Benchmarking

Stack your metrics against top eCom players in your category and set yourself up to perform above average.
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Profitability Deep-Dive
Profitability Deep-Dive

Profitability Deep-Dive.

Slice & dice through your whole margin structure to identify where to scale to maximise profits. No matter how complex your cost structure.
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Cohort Analysis
Cohort Analysis

Retention Analysis

Analyse your cohorts in their repurchase behaviors to identify an nurture high CLV customers successfully/for maximum profit.
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Creative Analysis
Creative Analysis

Creative Analysis

See exactly what’s working across creatives and why. Klar blends data with visuals so your team can scale what works.
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Industry Benchmarking
Industry Benchmarking

Industry Benchmarking

Stack your metrics against top eCom players in your category and set yourself up to perform above average.
Learn more

There's way more:

Retention Metrics

Retention Metrics

Customer Lifetime Values, Repurchase Rates, Order Time Lags, CLV / CAC Ratios - every KPI you need to optimise for maximum CLV.
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Influencer Reporting

Influencer Reporting

Finally know what your influencer spend returns by tracking the real ROI of every influencer, collaboration and campaign.
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A-B Testing

A/B Testing

Easily measure how your A/B experiments impact not just sales but long-term behaviour like return rates and customer lifetime value.
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Klaviyo Analysis

Klaviyo Reporting

Having several Klaviyo instances? Klar gives you one combined reporting to rule them all. Bringing back clarity into how to best (re-)activate your customers through email.
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"From Day 1, Klar gave us access to all data we needed to profitably scale HOLY across attribution, retention and profitability. Today, over 150 people in the company use Klar as their Single Source of Truth to make decisions in real time."
Mathias Horsch, Co-Founder @ HOLY
All

Stay in control

Always be on top of your bottom line, uncovering hidden costs & potentials.

Take decisions

Steer your channels, influencers and creatives based on your data.

Nurture your customers

Maximize customer lifetime for sustainable growth.

Klar Attribution driving real Results for thousands of brands.

Klar Icon
Eva Hibler
Eva Hibler
CMO
Bears with Benefits
A day in the life of Eva - CMO @ Bears with Benefits
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Jonas Geuens
Jonas Geuens
Director of eCom @ Loop Earplugs
Loop Earplugs
How Loop Earplugs manages 4-9 million of adspend using Klar's Marketing Attribution
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->
Teveo x Touchpoint
Teveo x Touchpoint
TEVEO
How Touchpoint & Klar Lifted TEVEO's Black Friday ROAS by 35%
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Philipp
Philipp
Co-Founder & CMO
Holy
"Klar is our Single Source of Truth. It gives me actionable output I can use to steer the marketing investment."
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Georg Blümer
Georg Blümer
Co-Founder & MD
Maniko Nails
Nailing Profitable Growth: How Maniko Polished Their Way to 744% Revenue Growth in 2 Years.
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Felix Keser
Felix Keser
CEO
Bergmensch
We were able to increase CM3 by +256% and have taken profit to new heights, thanks to Klar and Lars Budde.
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Explore all Customer Stories
Thousands of brands, thousands of success stories.
Explore the secret behind their growth.
The Attribution & Insights Software for eCommerce

All industries, all shop sizes, all complexities. But it still feels like it was made just for you.

The Attribution & Insights Software for eCommerce

Onboarded & customized in just 2 hours

Get started in minutes, not months. Easily reflect your individual reality with plenty of no-code customizations. 100% free.

ISO 27001-certified and GDPR compliant

We are fully compliant with GDPR and ISO 27001 certified to keep your information safe, hosting your data in Europe only.

Shop system agnostic

Klar seamlessly integrates with any eCommerce platform, natively within a few clicks or using our Open API.

Klar is built to answer all of your questions

Got a question about your business?  Here’s how you find the answer:
Try Klar for free
How do I create an influencer playbook?
How do I create an influencer playbook?
How do I create an influencer playbook?
How should I allocate my budget across channels?
How should I allocate my budget across channels?
How should I allocate my budget across channels?
Which products drive my profits?
Which products drive my profits?
Which products drive my profits?
What does my customer journey look like?
What does my customer journey look like?
What does my customer journey look like?
Who are my best customers?
Who are my best customers?
Who are my best customers?
Where am I burning money?
Where am I burning money?
Where am I burning money?
How do I optimize my CLV?
How do I optimize my CLV?
How do I optimize my CLV?
What is my real ROAS?
What is my real ROAS?
What is my real ROAS?
What is my target CAC?
What is my target CAC?
What is my target CAC?
What is my CLV / CAC?
What is my CLV / CAC?
What is my CLV / CAC?
How do I set my targets?
How do I set my targets?
How do I set my targets?
How do my customers develop long-term?
How do my customers develop long-term?
How do my customers develop long-term?
How do I scale my creatives?
How do I scale my creatives?
How do I scale my creatives?
When is the best time to reactivate my customers?
When is the best time to reactivate my customers?
When is the best time to reactivate my customers?
What is my real EBITDA?
What is my real EBITDA?
What is my real EBITDA?
Am I on track with my goals?
Am I on track with my goals?
Am I on track with my goals?
What is my performance YoY?
What is my performance YoY?
What is my performance YoY?
Which channels drive my profits?
Which channels drive my profits?
Which channels drive my profits?
Which products have the highest repurchase rate?
Which products have the highest repurchase rate?
Which products have the highest repurchase rate?
What is my CLV per product?
What is my CLV per product?
What is my CLV per product?
Which influencer works for me?
Which influencer works for me?
Which influencer works for me?
What are my margins per product?
What are my margins per product?
What are my margins per product?
Which creatives work & why?
Which creatives work & why?
Which creatives work & why?
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For Brands
Make your data as actionable as it should be. For free.

Try Klar for free
Free onboarding, 14 days trial, lifetime free support
Your data 100% hosted in Europe, fully GDPR compliant & ISO 27001-certified
Enabling you to understand your data with holistic strategy consulting & educational guidance

For Agencies
Let’s deliver software, expertise and money to you.

Become a Partner
✓
All your customers' data in one place to optimize for actual business impact of your clients
✓
Exclusive partnership benefits for you and your clients with dedicated partner manager
✓
Kickback and eCom strategy consulting for mutual clients