# Klar

> Klar is the eCom Insights Platform built for DTC brands to scale profitably. It unifies multi-touch attribution, marketing mix modeling, profitability reporting, retention analysis, creative analysis, and industry benchmarking into a single source of truth — used by 2,000+ eCommerce brands. ISO 27001-certified, GDPR-compliant, hosted in Europe.

Klar combines first-party tracking, machine-learning attribution, post-purchase surveys, and full P&L reporting so DTC brands can see which channels, campaigns, creatives, and customer cohorts actually drive profit — not just revenue. Onboarding takes ~2 hours with 30+ one-click integrations (Shopify, Meta Ads, Google Analytics, Klaviyo, etc.).

## Features

- [Multi-Touch Attribution](https://getklar.com/features/multi-touch-attribution): First-party tracking + ML attribution stitches the full customer journey via a Lifetime Visitor ID to reveal each touchpoint's true revenue impact, going beyond last-click.
- [Unified Marketing Measurement](https://getklar.com/features/unified-marketing-measurement): Combines MTA, Marketing Mix Modeling (MMM), incrementality testing, and post-purchase surveys into one engine for a holistic view of what drives growth.
- [Creative Analysis](https://getklar.com/features/creative-analysis): Visual ad previews paired with revenue, ROAS, CTR, and attribution data to identify and scale winning creative concepts.
- [Retention Reporting](https://getklar.com/features/retention-reporting): Cohort analysis, smart segmentation, and post-purchase survey data to maximize CLV and identify profitable repeat-purchase patterns.
- [Influencer Reporting & CRM](https://getklar.com/features/influencer-reporting): Revenue-driven insights for influencer/affiliate campaigns with integrated CRM for codes, UTMs, and compensation tracking — beyond vanity metrics.
- [Profitability Reporting](https://getklar.com/features/profitability-reporting): Full P&L from gross revenue through COGS, marketing, and logistics down to EBITDA — sliceable by SKU, channel, country, or time.
- [Industry Benchmarking](https://getklar.com/features/industry-benchmarking): Side-by-side KPI comparisons against competitors in your category to identify the highest-leverage growth opportunities.

## Product & Setup

- [Setup / Onboarding](https://getklar.com/set-up): Three-step onboarding — connect tools via one-click integrations, customize data with no-code config, add granular cost details. 30+ integrations supported.
- [Pricing](https://getklar.com/pricing): Core plan from €200/mo (profitability, retention, acquisition reporting, unlimited users). Core + Attribution from €400/mo (adds first-party pixel + full attribution). Scales with annual net revenue; no setup fees, no minimum contract, 14-day trial.
- [Try Klar / Demo](https://getklar.com/try-klar): Start a free trial or book a demo.

## Customers

- [Customer Stories](https://getklar.com/customers): 2,000+ DTC brands across fashion, health & beauty, food & beverage, home & garden.
- [Maniko Nails — 744% revenue growth in 2 years](https://getklar.com/case-study/maniko)
- [TEVEO x Touchpoint — 35% Black Friday ROAS lift](https://getklar.com/case-study/teveo-touchpoint)
- [Venen Engel x Divinely — incrementality at scale](https://getklar.com/case-study/venen-engel-x-divinely)
- [shape labs x Beilmann](https://getklar.com/case-study/shape-labs-x-beilmann)
- [Ahead](https://getklar.com/case-study/ahead)
- [Stapelstein](https://getklar.com/case-study/stapelstein)

## Company

- [About Klar](https://getklar.com/about): Founded by Cillier Burger, Frank Birzle, and Maximilian Rast. Distributed team ("the Klardashians") combining eCom operating experience with data science.
- [Partner Program](https://getklar.com/partner-program): For agencies (growth consultants, performance marketers, shop builders, email/CRM agencies) — lifetime revenue share, data audits, team training, access to eCom Unity community.
- [Contact](https://getklar.com/contact-us): Contact form, email, and live chat.

## Blog (eCommerce Operator Handbook)

- [Blog index](https://getklar.com/blog): Categories — Acquisition, Retention, Strategy, Finance, Tracking & Analytics, Product, Company.
- [Finding the Ideal CLV/CAC Ratio for Your eCommerce Business](https://getklar.com/post/finding-the-ideal-clv-cac-ratio-for-your-ecommerce-business)
- [The DTC Growth Formula — A Breakdown of What Makes Your Business Grow](https://getklar.com/post/the-dtc-growth-formula---a-breakdown-to-what-makes-your-business-grow)
- [The Advanced UTM Naming Convention Guide for DTC Brands](https://getklar.com/post/the-advanced-utm-naming-convention-guide-for-dtc-brands)

## Knowledge Base & Docs

- [Klar Knowledge Base](https://help.getklar.com/): Help center with product docs, integration guides, and metric definitions.
- [Klarcademy — How to use your Data Insights](https://help.getklar.com/en/collections/6936333-klarcademy-how-to-use-your-data-insights)
- [How Klar Attribution Works](https://help.getklar.com/en/articles/7169153-how-klar-attribution-works)
- [When to NOT use Attribution](https://help.getklar.com/en/articles/8612963-when-to-not-use-attribution)
- [Why you should use Post-Purchase Surveys (PPS)](https://help.getklar.com/en/articles/8583376-why-you-should-use-post-purchase-surveys-pps)
- [Customer Lifetime Value (CLV) definition](https://help.getklar.com/en/articles/6129932-customer-lifetime-value-clv)
- [Customer Lifetime Revenue (CLR) definition](https://help.getklar.com/en/articles/6129931-customer-lifetime-revenue-clr)
- [Repeat Customer Repurchase Rate](https://help.getklar.com/en/articles/6124168-repeat-customer-repurchase-rate)
- [New Customer Repurchase Rate](https://help.getklar.com/en/articles/6124170-new-customer-repurchase-rate)
- [Clicks to Session Ratio](https://help.getklar.com/en/articles/6129926-clicks-to-session-ratio)
- [URL Parameters for Influencers/Affiliates](https://help.getklar.com/en/articles/7169115-url-parameters-for-influencers-affiliates)
- [Post-Purchase Survey Integration — KnoCommerce](https://help.getklar.com/en/articles/7945385-post-purchase-survey-integration-knocommerce)

## Optional

- [Imprint](https://getklar.com/imprint)
- [Terms and Conditions](https://getklar.com/terms-and-conditions)
- [Data Protection / Privacy](https://getklar.com/data-protection)