Your Daily Overview
Net Revenue
564.024
+ 25.54%
Profit
134.024
+ 16.35%
Marketing Costs
188.024
+ 15.35%
CAC
34.79
- 3.72%
Net Revenue & Marketing Costs
Channel Attribution
Last Click
Data-Driven
Deep-dive into what’s happening
Cohort Insights
Cohort
1
2
3
4
Jan-23
45.65€
45.65€
45.65€
45.65€
Feb-23
43.23€
43.23€
43.23€
43.23€
Mar-23
57.68€
57.68€
57.68€
57.68€
Apr-23
55.90€
55.90€
55.90€
Jun-23
53.29€
53.29€
Marketing Channels
Orders
Revenue
CLV
CM1
Profit
2.21
€96.453
€96.453
€96.453
€96.453
2.45
€134.560
€96.453
€96.453
€96.453
2.00
€56.345
€96.453
€96.453
€96.453
2.00
€96.453
€96.453
€96.453
€96.453
1.77
€96.453
€96.453
€96.453
€96.453
Product Rankings
👕 SKU007
345 Units
326 Customers
56% CM2
🥾 SKU003
345 Units
326 Customers
56% CM2
👗 SKU002
345 Units
326 Customers
56% CM2
👠 SKU005
345 Units
326 Customers
56% CM2
Where am I burning money?
What’s my CLV per product?
What are my profit drivers?

Klar’s Reporting & Attribution enables eCom brands to balance acquisition, retention and profitability by delivering in-depth, automated insights into their business. Reflecting each individual business accurately in no time.

A 360° view of how your DTC business works and how to steer it profitably.

Klar’s Reporting & Attribution tool delivers a 360° view on how to steer your DTC business profitably:

Like having your own data team. Giving you all the answers:

What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
Retention Reports
Retention Reports
What’s my CLV per product?
Attribution Reports
Attribution Reports
Which channels drive my profits?
Creative Reports
Creative Reports
Why do which creatives work?
Influencer Reports
Influencer Reports
Which influencers work for me?

Ditch your spreadsheets and join our 500+ winning brands.

Frustrated about not getting the insights you need for daily decision-making?

Here’s how we help:

How we help you get all insights you need:

See more
Profitability Deep-Dive
Profitability Deep-Dive

Stay on top of your bottom line.

Slice & dice through your data to identify where to scale to maximize profits - even with pretty complex cost structures.

See more
Marketing Attribution
Marketing Attribution

Know where to allocate your marketing budget.

Media buying has become a lot harder. Our first-party attribution pixel brings back clarity and tells you what is working down to the ad level. So you know how to allocate your marketing budget with confidence.

See more
Creative analysis
Creative analysis

See what’s working across my creatives.

Ad creatives are key to win. Our creative reports combine the data and the creatives for your team to scale acquisition.

Integrates with Klar Attribution
See more
Retention Optimization
Retention Optimization

Identify and nurture high CLV customers for maximum profit.

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and behavior patterns to take the right action at the right time.

See more
Influencer Reporting
Influencer Reporting

Level up your whole influencer marketing.

Track the ROI of every influencer. Complex deal structures? No problem. Plus, move beyond the obvious and generate a repeatable playbook you can use to scale your influencer marketing.

Show per:
SKU
Channel Name
Channel Group
Calendar Month
Calendar Week
Country
Discount Code
Product SKU
Product Name
Product Category
Customer Type
Customer Segment
Customer Segment
SKU001
👠
SKU002
👕
SKU003
👗
GMV
- Discount
+ Shipping
Gross Revenue
- Returns
Full Returns
Partial Returns
Items Return Rate
- Taxes
Net Revenue
- COGS
CM1
- Transactions
- Logistics
General Logistics
Shipping Costs
Packaging Costs
Return Costs
CM2
- Marketing Costs
CM3
- Overhead Costs
EBITDA
Hand Cursor
Saving money
increased profitability by 23%
uncovered 50k hidden costs
Static
Attribution
Data-Driven
Attribution
Static Attribution
Data-Driven
Attribution
Data-Driven
Attribution
Static Attribution
🤥
Channel
ROAS
Last
Click
ROAS
Google Icon
Generic Search
4.32
3.20
Facebook
1.93
1.65
TikTok
0.94
0.41
Influencer
2.73
2.10
Pinterest
0.89
0.77
Google Icon
Branded Search
16.37
10.45
2.21
0.87
3.42
1.77
2.45
4.39
Reducing spend
Increasing spend
Increasing spend
reduced CAC by 27%
increased new customers by 101%
Ad name:
CR2
Spend
€1,337.78
Revenue
€703.80
ROAS
52.61%
Revenue
€1,774.22
ROAS
58.59%
Ad name:
CR2
Spend
€1,337.78
Revenue
€703.80
ROAS
52.61%
Revenue
€1,774.22
ROAS
58.59%
Optimizing creatives at scale
Aligning the team
Discovering macro trends
Optimizing creatives at scale
Aligning the team
Discovering macro trends
All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
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Cohort
New Customers
CAC
0
1
2
Gesamt ROAS
1.17
Influencer hub
ROAS
Influencer Cost
5k
4k
3k
2k
1k
0k
Influencer Name
Costs
Revenue
ROAS
CAC
CPO
Sarah D.
€700
€1.532
2.18
€34.24
CPO
Robert S.
€2,000
€7.936
3.97
€34.24
CPO
Mira X.
€1,250
€2.356
1.88
€34.24
CPO
Kalani J.
€500
€2.105
4.21
€34.24
CPO
reduced CAC by 27%
increased new customers by 101%

Complex Shop & Data Structures?

Nothing’s too tricky. Turn them into clean reports with ease. 



No matter which e-Commerce platform you’re on.

Join hundreds of brands that are growing with Klar.

We also have some reviews. But as video. Apparently that converts better #ugc #crewlove

Video play-icon
Benjamin
"Klar is a gamechanger for growing eCommerce brands."

"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."

Video play-icon
Lise
"Klar has revolutionized our data management!"

"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."

Video play-icon
Florian
"Klar is flexible in just the right places, allowing us to customize things to get an accurate view of our data."

"We migrated from Magento to Shopify and have different stores for different countries. This complexity is something other tools struggle with, but for Klar it’s not a problem. With Klar we get accurate data and reliable insights."

Video play-icon
Daniel
"With Klar, we get exactly the insights we need to grow our business."

"Before using Klar, we tried other solutions. They all showed a bunch of numbers but not really what we needed. Then we found Klar. We now get exactly the insights we need to grow our business."

Video play-icon
Fabian
"Klar has become our single source of truth for the entire team."

"We used to have a ton of spreadsheets for our reporting, trying to manually keep all our data sources together and wasting hours every week. But with Klar, everything we need is in one place."

Video play-icon
Stefan
"Klar gives us clarity what to focus on."

"One example: With Klar we were able to identify high CLTV offers for each marketing channel in minutes and can allocate our marketing budget to drive long-term profitability."

Video play-icon
Sven
"We tried 2-3 other tools before, but Klar is clearly on a different level."

"As soon as you start using Klar, you immediately feel that it was built by people who get eCommerce. They understand your pain points and how data needs to be presented to make decisions."

Video play-icon
Simon
"I wish Klar had existed a few years ago."

"It gives you all the insights that you need to scale your eCommerce business. That would have saved us tons of time and money."

Fully customized and set up in minutes.

You don't have time to waste but still need accurate insights? Then you have come to the right place.

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Integrate

Integrate your tool stack

One-click integrations with all the tools you use to run your business.

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Needed time:
5 minutes
Assemble & Configure

Reflect your reality

Configure different business units and convert currencies. Clean up dirty data, filter out unwanted data and much more.

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Needed time:
8 minutes
Shop Germany
Currency:
Add data source
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Shop Netherlands
Currency:
Checkmark Icon
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Shop UK
Currency:
£
Checkmark Icon
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Shop US
Currency:
Checkmark Icon
Checkmark Icon
Checkmark Icon
Hand Cursor
Klar App-Icon
COGS
SKU
Time
Costs
Logistic
Region
United States
Handling
$2.42
Shipping
$7.34
Picking
$0.37
Returns
$6.35
SKU
$0.87
Targets
Time
Revenu
Costs
Channels
Facebook Icon
Facebook
Search Icon
Organic Search
Google Icon
Google Shopping
YouTube Icon
Youtube
Pinterest Icon
Pinterest
Enrich data

Add the missing pieces

Configure your unit economics accurately, build out your marketing channels and set your targets.

Clock Icon
Needed time:
15-30 minutes

Once set up, Klar runs on autopilot and saves your team hours every week updating reports.

Rating star-iconRating star-iconRating star-iconRating star-iconRating star-icon
"it's obvious that is was built by people that used to run online stores themselves"
Shopify Icon
Shopify Icon
Amazon Icon
Google Icon
Google Analytics Icon
SnapChat Icon
Google Icon
TikTok Icon
TikTok Icon
SnapChat Icon
TikTok Icon
YouTube Icon
Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Flex Table
Select Dimensions
Marketing Channel
Product Name
Country
Week
Country
Week
Revenue
Returns
COGS
Logistic
Hand Cursor
Klar App-Icon
Klar! Daily Report
To: You
09:34
Your daily Klar Performance Report
Net Revenue
564.024
Vs. Target:
€449.278
25.54%
Profit
134.024
Vs. Target:
€115.351
16.35%
Marketing Costs
188.99
Vs. Target:
€223.00
7.85
Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

P&L Per Order
German Flag
UK Flag
GMV
54.34
£57.27
$51.64
Discounts
Gross Revenue
Taxes
Returns
Net Revenue
COGS
Fulfillment Costs
Marketing Costs
Profit
14.65
£7.17
-$5.77
Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor
CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Hand Cursor
Cohort
New Customers
CAC
0
1
2
Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor

Profitably grow your business.

Uncover big trends and find hidden gems. Klar is built to help you answer all your questions, big and small, so that you can confidently make decisions.

Find hidden gems in your data that grow your business.
Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

Manage

Stay in control

Track daily performance against your targets and easily spot trends across data sources. Use flexible reports to answer your adhoc questions quickly and accurately.

Flex Table
Select Dimensions
Marketing Channel
Product Name
Country
Week
Country
Week
Revenue
Returns
COGS
Logistic
Hand Cursor
Klar App-Icon
Klar! Daily Report
To: You
09:34
Your daily Klar Performance Report
Net Revenue
564.024
Vs. Target:
€449.278
25.54%
Profit
134.024
Vs. Target:
€115.351
16.35%
Marketing Costs
188.99
Vs. Target:
€223.00
7.85
Profit

Improve your unit economics

Dive deep into your profitability to identify highly profitable areas of your business that you can scale or unprofitable ones that you need to improve or close down.

P&L Per Order
German Flag
UK Flag
GMV
54.34
£57.27
$51.64
Discounts
Gross Revenue
Taxes
Returns
Net Revenue
COGS
Fulfillment Costs
Marketing Costs
Profit
14.65
£7.17
-$5.77
Acquisition

Scale your acquisition

One tab to rule them all. Data from all your marketing channels in one place and matched down across all dimensions for maximum insights.

Klar App-Icon
Klar!
Google Sheets Icon
Spreadsheets
Facebook Icon
FacebookAds
Google Icon
GoogleAds
Amazon Icon
Amazon
Pinterest Icon
Pinterest
Shopify Icon
Shopify
Shopify Icon
Spopify
Google Sheets Icon
Spreadsheets
Google Sheets Icon
Spreadsheets
Marketing Spend
Facebook Icon
FB ROAS
3.1
Google Icon
Google ROAS
6.3
TikTok Icon
TikTok ROAS
2.7
Pinterest Icon
1.6
Channel
Campaign
Sessions
Costs
Revenue
ROAS
Hand Cursor
CLV

Identify & nurture high-CLV customers

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and identify behavior patterns to take the right action at the right time.

All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Hand Cursor
Cohort
New Customers
CAC
0
1
2
Static
Attribution
Data-Driven
Attribution
🤥
Channel
ROAS
Last
Click
ROAS
Google Icon
Generic Search
4.32
3.20
Facebook
1.93
1.65
TikTok
0.94
0.41
Influencer
0.94
2.10
Pinterest
0.94
0.77
Google Icon
Branded Search
16.37
10.45
2.21
2.45
2.00
3.76
1.77
4.35
*Reducing spend* / Spend -x%
Profit 
+8%
*Increasing spend*
Profit 
+13%
*Increasing spend*
Profit 
+13%
reduced CAC by 27%
increased new customers by 101%