How To Get Started
Getting started with Klar is easy.
Free Klar Onboarding within just 2 hours, from growing brands to established multi-brand enterprises. No matter how complex your setup, it still feels like it was made just for you.
1. Connect Your Tools
1-click integrations to the shop & marketing tools you use daily.
2. Reflect Your Reality
No-code customisations are set up in minutes to fit your individual reality.
3. Add the Missing Pieces
Configure all costs to the most granular level.
1
All your tools connected in seconds - fully private and secure.
One-click integration with all the tools you use daily to run your business. Once connected, data gets imported automatically in real-time. ISO 27001-certified and GDPR compliant.
2
Reflect your reality, no matter how complex.
Plenty of powerful no-code customizations, set up in minutes. To make sure you only see relevant and clean data.
Multi-Shop & Country Setup
Create Different Business Units
Do you report by country, region, sales channel, brand, business model? Create multiple business units to match up different data sources and analyze them together.
Multi-Shop Support
Do you operate different brands or have different shops for each region? Not a problem. Klar allows you to analyze these separately and together.
Currency Conversion
Do you operate in different currencies? Define the currency for each data source and we will convert it using daily exchange rates.
Data Filtering & Enrichment
Filter Out Unwanted Orders
Are there any orders that you want to exclude from your reports like internal test orders or influencer orders? No Problem. Create filters based on tags, discount codes and more.
Overlapping Data Sources
Did you change your primary Google Analytics view? Simply connect both and define when each should be used.
Replacement & Reshipment Orders
Does your customer service frequently create new orders when your customer is unsatisfied? Identify them to ensure that they are accurately reflected in your accounts.
Custom Marketing Channel Configuration
Build out all your marketing channels and map orders, sessions and costs from different sources to a channel or use filters for partial matches
Zero-Party-Data Enrichment
Connect and include your Post-Purchase-Survey data as well as discount codes to accurately reflect each touchpoint of your customer journeys.
Custom Dimensions & Grouping
Build your own custom dimensions e.g. channels, products, ... to analyse all your data for what you really need to see.
Custom Conversion Tracking
Track on-site conversions and send them to the Klar pixel for in-depth analysis within your attribution reports. Plus you can pass linked values to measure ROAS and other KPIs.
Product & Cost Configuration
Unbundle products
The way Shopify treats bundles is a pain. In Klar, you can unbundle your product to the original SKU allowing you to accurately understand what sold and forecast demand.
Detailed COGS Configuration
Benefit from automated COGS import from your shop system, or overwrite/configure them on an SKU level. Accurately for each time period.
Detailed Fulfillment Costs Configuration
Configure each cent of your fulfillment costs, incl. weight- and shipping type based shipping & return costs plus product-based logistics costs and product exclusion.
Custom Marketing Costs Upload
Track all your marketing expenses, even when there is no API integration - even down to an ad level if needed. Categorise them to tie them to the correct marketing channels.
Overhead & Custom Costs Upload
For all costs that are not stored in any of your marketing platforms, you can add custom marketing costs and all your overhead like salaries, rent, software and more.
Business Targets Upload
Set your goals and achieve them. Define targets for your most important KPIs, to compare them to your actuals daily.
... and dozens more!
3
Configure the data based on how you run your business.
Not everything can be extracted from data sources. Some things are stored inside your brain or buried in a spreadsheet. Added once, they are fully integrated to give you the complete picture.
Build out your marketing channels.
Klar’s 1st party tracking pixel combined with next-gen data-driven & MMM attribution reveals reveals true ROI for every touchpoint. No more guesswork, just confident budget decisions.
Accurately define all variable costs.
Klar’s 1st party tracking pixel combined with next-gen data-driven & MMM attribution reveals reveals true ROI for every touchpoint. No more guesswork, just confident budget decisions..
Set your goals. And achieve them.
Klar’s 1st party tracking pixel combined with next-gen data-driven & MMM attribution reveals reveals true ROI for every touchpoint. No more guesswork, just confident budget decisions..
"We have 153 datasources connected into Klar across 14 different markets, 11 different currencies and 7 different timezones covering revenue, marketing, margin structures and fixed costs."
Johannes Lauchenauer, CEO @ Pergolux
All
What our customers love about Klar
"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."
"Klar gathers data from all different sources into one model and uses this data to give me actionable output, which I can use to steer the marketing investment.”
"With Klar, we can clearly see which channels generate revenue and which just burn through budget without impacting performance."
"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."
"Klar is an absolute Game Changer for our business. If you are still wasting hours with manual data exports and still not getting all the insights you need, look no further."
"All numbers and KPIs are easily accessible and decisions can be made not just on feeling but with hard evidence. With my morning coffee in hand it takes me 3 min to get the state of the affairs and see who performed how."
"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."
“In particular, we were convinced by how quickly the integration works. The entire onboarding was completed after one week to the extent that we had full confidence in the data and were able to work with it.”
"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."
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For Brands
Make your data as actionable as it should be. For free.
Free onboarding, 14 days trial, lifetime free support
Your data 100% hosted in Europe, fully GDPR compliant & ISO 27001-certified
Enabling you to understand your data with holistic strategy consulting & educational guidance
For Agencies
Let’s deliver software, expertise and money to you.
All your customers' data in one place to optimize for actual business impact of your clients
Exclusive partnership benefits for you and your clients with dedicated partner manager
Kickback and eCom strategy consulting for mutual clients
