Your Daily Overview
Net Revenue
564.024
+ 25.54%
Profit
134.024
+ 16.35%
Marketing Costs
188.024
+ 15.35%
CAC
34.79
- 3.72%
Net Revenue & Marketing Costs
Channel Attribution
Last Click
Data-Driven
Deep-dive into what’s happening
Cohort Insights
Cohort
1
2
3
4
Jan-23
45.65€
45.65€
45.65€
45.65€
Feb-23
43.23€
43.23€
43.23€
43.23€
Mar-23
57.68€
57.68€
57.68€
57.68€
Apr-23
55.90€
55.90€
55.90€
Jun-23
53.29€
53.29€
Marketing Channels
Orders
Revenue
CLV
CM1
Profit
2.21
€96.453
€96.453
€96.453
€96.453
2.45
€134.560
€96.453
€96.453
€96.453
2.00
€56.345
€96.453
€96.453
€96.453
2.00
€96.453
€96.453
€96.453
€96.453
1.77
€96.453
€96.453
€96.453
€96.453
Product Rankings
👕 SKU007
345 Units
326 Customers
56% CM2
🥾 SKU003
345 Units
326 Customers
56% CM2
👗 SKU002
345 Units
326 Customers
56% CM2
👠 SKU005
345 Units
326 Customers
56% CM2
Where am I burning money?
What’s my CLV per product?
What are my profit drivers?

Klar’s Reporting & Attribution enables eCom brands to balance acquisition, retention and profitability by delivering in-depth, automated insights into their business. Reflecting each individual business accurately in no time.

A 360° view of how your DTC business works and how to steer it profitably.

Klar’s Reporting & Attribution tool delivers a 360° view on how to steer your DTC business profitably:

Like having your own data team. Giving you all the answers:

What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
What’s my CLV per product?
Retention Reports
Retention Reports
What’s my CLV per product?
Attribution Reports
Attribution Reports
Which channels drive my profits?
Creative Reports
Creative Reports
Why do which creatives work?
Influencer Reports
Influencer Reports
Which influencers work for me?

Ditch your spreadsheets and join our 500+ winning brands.

Frustrated about not getting the insights you need for daily decision-making?

Here’s how we help:

How we help you get all insights you need:

See more
Profitability Deep-Dive
Profitability Deep-Dive

Stay on top of your bottom line.

Slice & dice through your data to identify where to scale to maximize profits - even with pretty complex cost structures.

See more
Marketing Attribution
Marketing Attribution

Know where to allocate your marketing budget.

Media buying has become a lot harder. Our first-party attribution pixel brings back clarity and tells you what is working down to the ad level. So you know how to allocate your marketing budget with confidence.

See more
Creative analysis
Creative analysis

See what’s working across my creatives.

Ad creatives are key to win. Our creative reports combine the data and the creatives for your team to scale acquisition.

Integrates with Klar Attribution
See more
Retention Optimization
Retention Optimization

Identify and nurture high CLV customers for maximum profit.

Not all your customers are created equal. Identify the common characteristics of your most loyal customers and behavior patterns to take the right action at the right time.

See more
Influencer Reporting
Influencer Reporting

Level up your whole influencer marketing.

Track the ROI of every influencer. Complex deal structures? No problem. Plus, move beyond the obvious and generate a repeatable playbook you can use to scale your influencer marketing.

Show per:
SKU
Channel Name
Channel Group
Calendar Month
Calendar Week
Country
Discount Code
Product SKU
Product Name
Product Category
Customer Type
Customer Segment
Customer Segment
SKU001
👠
SKU002
👕
SKU003
👗
GMV
- Discount
+ Shipping
Gross Revenue
- Returns
Full Returns
Partial Returns
Items Return Rate
- Taxes
Net Revenue
- COGS
CM1
- Transactions
- Logistics
General Logistics
Shipping Costs
Packaging Costs
Return Costs
CM2
- Marketing Costs
CM3
- Overhead Costs
EBITDA
Hand Cursor
Saving money
increased profitability by 23%
uncovered 50k hidden costs
Static
Attribution
Data-Driven
Attribution
Static Attribution
Data-Driven
Attribution
Data-Driven
Attribution
Static Attribution
🤥
Channel
ROAS
Last
Click
ROAS
Google Icon
Generic Search
4.32
3.20
Facebook
1.93
1.65
TikTok
0.94
0.41
Influencer
2.73
2.10
Pinterest
0.89
0.77
Google Icon
Branded Search
16.37
10.45
2.21
0.87
3.42
1.77
2.45
4.39
Reducing spend
Increasing spend
Increasing spend
reduced CAC by 27%
increased new customers by 101%
Ad name:
CR2
Spend
€1,337.78
Revenue
€703.80
ROAS
52.61%
Revenue
€1,774.22
ROAS
58.59%
Ad name:
CR2
Spend
€1,337.78
Revenue
€703.80
ROAS
52.61%
Revenue
€1,774.22
ROAS
58.59%
Optimizing creatives at scale
Aligning the team
Discovering macro trends
Optimizing creatives at scale
Aligning the team
Discovering macro trends
All Customers
Compare Segments
High Churn Risk
Top 10% Customers
First Order: Influencer
mail Subscribers
CLV / CAC
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Active Customers
67.935
Dashboard Line Chart Visual
Dashboard Line Chart Visual
Hand Cursor
Cohort
New Customers
CAC
0
1
2
Gesamt ROAS
1.17
Influencer hub
ROAS
Influencer Cost
5k
4k
3k
2k
1k
0k
Influencer Name
Costs
Revenue
ROAS
CAC
CPO
Sarah D.
€700
€1.532
2.18
€34.24
CPO
Robert S.
€2,000
€7.936
3.97
€34.24
CPO
Mira X.
€1,250
€2.356
1.88
€34.24
CPO
Kalani J.
€500
€2.105
4.21
€34.24
CPO
reduced CAC by 27%
increased new customers by 101%

Complex Shop & Data Structures?

Nothing’s too tricky. Turn them into clean reports with ease. 



No matter which e-Commerce platform you’re on.

Join hundreds of brands that are growing with Klar.

We also have some reviews. But as video. Apparently that converts better #ugc #crewlove

Video play-icon
Benjamin
"Klar is a gamechanger for growing eCommerce brands."

"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."

Video play-icon
Lise
"Klar has revolutionized our data management!"

"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."

Video play-icon
Florian
"Klar is flexible in just the right places, allowing us to customize things to get an accurate view of our data."

"We migrated from Magento to Shopify and have different stores for different countries. This complexity is something other tools struggle with, but for Klar it’s not a problem. With Klar we get accurate data and reliable insights."

Video play-icon
Daniel
"With Klar, we get exactly the insights we need to grow our business."

"Before using Klar, we tried other solutions. They all showed a bunch of numbers but not really what we needed. Then we found Klar. We now get exactly the insights we need to grow our business."

Video play-icon
Fabian
"Klar has become our single source of truth for the entire team."

"We used to have a ton of spreadsheets for our reporting, trying to manually keep all our data sources together and wasting hours every week. But with Klar, everything we need is in one place."

Video play-icon
Stefan
"Klar gives us clarity what to focus on."

"One example: With Klar we were able to identify high CLTV offers for each marketing channel in minutes and can allocate our marketing budget to drive long-term profitability."

Video play-icon
Sven
"We tried 2-3 other tools before, but Klar is clearly on a different level."

"As soon as you start using Klar, you immediately feel that it was built by people who get eCommerce. They understand your pain points and how data needs to be presented to make decisions."

Video play-icon
Simon
"I wish Klar had existed a few years ago."

"It gives you all the insights that you need to scale your eCommerce business. That would have saved us tons of time and money."