The Attribution & Insights Software for eCommerce

Operator Handbook

Actionable knowledge and insights gained in the trenches of running DTC business.
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Illustration of a muted 2026 dashboard window, a swap arrow and a comparison-card window with one highlighted check card and an EU star bubble, representing European alternatives to Triple Whale
Guides
All

Best European Alternatives to Triple Whale in 2026

October 29, 2026
· By
Maximilian Rast
Illustration of three analytics dashboards above a comparison table with a 2026 label, representing a comparison of ecommerce attribution tools
Guides
All

Best Ecommerce Attribution Tools in 2026: 12 Platforms Compared

September 24, 2026
· By
Maximilian Rast
Retention
All

Finding The Ideal CLV/CAC Ratio For Your eCommerce Business

December 16, 2025
· By
Maximilian Rast
Strategy
All

The DTC Growth Formula - A Breakdown To What Makes Your Business Grow

December 16, 2025
· By
Maximilian Rast
Tracking & Analytics
All

The Advanced UTM Naming Convention Guide for DTC Brands

December 16, 2025
· By
Maximilian Rast
Retention
All

Incrementality Testing for Retention: How to Measure What Really Lifts Repeat Purchases

October 2, 2024
· By
Maximilian Rast
Retention
All

How Much Is a Repeat Customer Worth in eCommerce?

September 26, 2024
· By
Maximilian Rast
Acquisition
All

Why Your Ecommerce Creative Process Fails (and How Naming Conventions Fix It)

September 3, 2024
· By
Maximilian Rast
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"With Klar’s unified attribution we were able to profitably grow 744% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."
Georg Blümer, Managing Director @ Maniko Nails
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