The Attribution & Insights Software for eCommerce

Operator Handbook

Actionable knowledge and insights gained in the trenches of running DTC business.
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Retention
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Finding The Ideal CLV/CAC Ratio For Your eCommerce Business

December 16, 2025
· By
Maximilian Rast
Strategy
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The DTC Growth Formula - A Breakdown To What Makes Your Business Grow

December 16, 2025
· By
Maximilian Rast
Tracking & Analytics
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The Advanced UTM Naming Convention Guide for DTC Brands

December 16, 2025
· By
Maximilian Rast
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"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."
Georg Blümer, Managing Director @ Maniko Nails
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