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🗝️ Key Concepts

Hellotushy uses a powerful messaging technique to create scalable ad creatives for cold audiences. 👇

It’s the same messaging technique early-stage founders use to raise millions of $ based on nothing but an idea:

“We’re the Uber for X” 👈 this is an ANALOGY.

And if it is powerful enough to convince VCs to invest millions, it will convince your customers as well.

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So, what is an analogy and why is it so powerful?

Analogies are comparisons between the thing you’re trying to explain and another thing the audience is already familiar with.

With it, you’re able to communicate new concepts to your audience in the simplest & fastest way. ✅

👉 Which is essential when running ads to cold audiences!

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And this is what makes Hellotushy’s ad so good!

They could have focussed on long (and probably gross) explanations about

🟣 Bacteria

🟣 Hygiene

🟣 Wiping vs. Washing

and so on…

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However, they brought all these points across within seconds by using an analogy:

“You’re washing your dirty vegetables instead of wiping them. So, why are you still wiping your 💩?”

👉 FAST + SIMPLE + CONVINCING = GOOD MESSAGING 📈

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