Klar's Industry Benchmarking | Benchmark yourself against the best.

How do you compare to the leading eCommerce brands?
‍Identify your potentials and focus on what matters.

Know where you stand

Compare your KPIs with your category leaders to see your true position.

Find growth opportunities

Spot where you underperform and small changes can unlock big results.

Compete with the best

Benchmark against top brands and set targets that match the market leaders.

Industry Benchmarking

Benchmark yourself
against the best.

Klar Benchmarks show you how your KPIs compare - across the entire eCommerce industry and within your category.

Category-specific benchmarks of all KPIs that matter.

Go beyond generic industry averages. Klar lets you benchmark revenue growth, CAC, CLV, retention, and profitability against brands in your exact vertical, from food & beverages to fashion & accessories.

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Category-specific benchmarks of all KPIs that matter

Side-by-side performance comparison.

Instantly see where your business over- or underperforms. Klar’s dashboards highlight the KPIs where you excel and the ones where you’re falling behind, making improvement areas crystal clear.

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Know where to focus to achieve your goals.

Resources are always constraint. What you focus on matters more than anything else. By comparing to your peers, you can know what “great” looks like in your category, and how far you are from playing in the top league. To identify the highest points of leverage and focus on those.

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"From Day 1, Klar gave us access to all data we needed to profitably scale HOLY across attribution, retention and profitability. Today, over 150 people in the company use Klar as their Single Source of Truth to make decisions in real time."

Mathias Horsch, Co-Founder @ HOLY

What our customers love about Klar

"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."

Jonas Geuens

Director of eCom @Loop Earplugs

"Klar gathers data from all different sources into one model and uses this data to give me actionable output, which I can use to steer the marketing investment.”

Philipp

Co-Founder & CMO @Holy

"With Klar, we can clearly see which channels generate revenue and which just burn through budget without impacting performance."

Eva Hibler

CMO @Bears with Benefits

"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."

Georg Blümer

Co-Founder & MD @Maniko Nails

"Klar is an absolute Game Changer for our business. If you are still wasting hours with manual data exports and still not getting all the insights you need, look no further."

Johannes

CEO @Ahead

"All numbers and KPIs are easily accessible and decisions can be made not just on feeling but with hard evidence. With my morning coffee in hand it takes me 3 min to get the state of the affairs and see who performed how."

Ellen

Head of Operations @JACKS beauty line

"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."

Lise

Director of Revenue @The Female Company

“In particular, we were convinced by how quickly the integration works. The entire onboarding was completed after one week to the extent that we had full confidence in the data and were able to work with it.”

Daniel

Financial Controlling & Data Analytics @pinqponq

"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."

Benjamin

Co-Founder @yfood

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Your data only belongs to you. We are fully compliant with GDPR and ISO 27001 certified to keep your information safe, hosting your data in Europe only.

How the setup works