Klar's Unified Measurement Engine | One Single Source of Marketing Truth.

See what truly drives growth. Klar unifies every performance, brand, and causal signal into one measurement system.

See the holistic truth

Short-term and long-term measurement in one place, from clicks to brand effects to incremental impact.

Trust a smarter model

Build budgets with confidence by combining attribution, modeled lift & qualitative touchpoints.

Always calibrated

Ensure your measurement stays accurate and unbiased over time with incrementality.

Unified Measurement Explained

One Single Source of
Marketing Truth.

Klar unifies MTA, MMM, incrementality, and self-reported touchpoints into one dynamic measurement engine.

Build the foundation with deterministic Multi-Touch Attribution.

Unified Measurement brings together MTA, MMM, incrementality, and self-reported touchpoints into one consistent model. It aligns short-term performance signals with long-term brand and spend effects, giving you a reliable foundation for smarter decisions.

More about MTA

Add the human touch with Post-Purchase Survey behind your data.

Post-purchase surveys reveal Word-of-Mouth touchpoints that can’t be captured by tracking alone. Integrated into the unified model, they complete your understanding of how customers discover your brand.

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Quantify how brand awareness contributes to revenue with MMM.

Klar’s Marketing Mix Model (MMM) uncovers how brand awareness and other upper-funnel influences translate into conversions. Using correlations and ML-based modelling, it reveals how upper-funnel spend, saturation, and channel interactions contribute beyond what short-term attribution can capture.

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COMING SOON

Incrementality: Causal evidence that strengthens your measurement.

Geo-based incrementality tests identify the true lift generated by your campaigns. These learnings calibrate MMM, ensuring your unified model stays accurate and grounded in real-world effects.

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Incrementality- Causal evidence that strengthens your measurement

Full funnel Marketing Measurement. In real time. To the ad level.

Simulate different budget mixes and instantly understand their expected impact. Klar visualizes saturation curves and channel responses so you can choose the allocation that maximizes growth, before spending a single euro.

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Forecast the impact of every budget decision

"With Klar’s Unified Attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."

Georg Blümer, Managing Director @ Maniko Nails

What our customers love about Klar

"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."

Jonas Geuens

Director of eCom @Loop Earplugs

"Klar gathers data from all different sources into one model and uses this data to give me actionable output, which I can use to steer the marketing investment.”

Philipp

Co-Founder & CMO @Holy

"With Klar, we can clearly see which channels generate revenue and which just burn through budget without impacting performance."

Eva Hibler

CMO @Bears with Benefits

"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."

Georg Blümer

Co-Founder & MD @Maniko Nails

"Klar is an absolute Game Changer for our business. If you are still wasting hours with manual data exports and still not getting all the insights you need, look no further."

Johannes

CEO @Ahead

"All numbers and KPIs are easily accessible and decisions can be made not just on feeling but with hard evidence. With my morning coffee in hand it takes me 3 min to get the state of the affairs and see who performed how."

Ellen

Head of Operations @JACKS beauty line

"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."

Lise

Director of Revenue @The Female Company

“In particular, we were convinced by how quickly the integration works. The entire onboarding was completed after one week to the extent that we had full confidence in the data and were able to work with it.”

Daniel

Financial Controlling & Data Analytics @pinqponq

"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."

Benjamin

Co-Founder @yfood

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