Klar Multi-Touch Attribution | Get Clarity On What Drives Your Growth.

Discover the real performance of your ads, outside the constraints of in-platform data and last-click models.

Independent measurement

See which channels, campaigns, and creatives really move the needle.

Align every team

Create a cross-departmental single source of truth for smarter decisions.

Take action in real-time

Shift budgets in real time and double down on what delivers growth.

Multi-Touch Attribution

Get clarity on what drives your growth.

Klar’s first-party tracking pixel and Multi-Touch Attribution (MTA) reveal the true revenue impact of each touchpoint in real time.

Every customer journey, fully connected.

Go beyond last-click models. Using the Lifetime Visitor ID, Klar's matching algorithms stitch together all touchpoints across the entire user journey. So you finally understand the true path to purchase.

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Data-driven algorithms that adapt to real user behavior.

Every user journey is unique. Our machine-learning models analyse 100s of datapoints like buying behavior & nature of the channel to determine the true contribution of each touchpoint. So you know which channels, ads or creatives really drive revenue.

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Advanced MMM and Data-Driven Attribution

From insights to smarter budget decisions.

Stop wasting money on channels that don’t perform. Klar highlights where your spend delivers the highest ROI and empowers you to shift budgets in real time. Faster reactions, better scaling decisions, and confident growth bets for your whole team.

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From insights to smarter budget decisions

Grow sustainably, optimise your margins and LTV.

By combining attribution with LTV and profit data down to the ad level, Klar helps you understand the long-term value of acquired customers. Make decisions based on margins and lifetime impact, not just immediate returns. All the way down to the ad level.

Explore Profitability Reporting

Your click-based truth, powering Klar’s Unified Measurement Engine.

Klar’s MTA results flow directly into our unified measurement engine, where they combine with MMM and incrementality insights. Creating a more complete understanding of how each touchpoint contributes to growth.

Discover Unified Measurement

Your click-based truth, powering Klar’s Unified Measurement Engine

"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."

Jonas Geuens, Director eCom @ Loop Earplugs

What our customers love about Klar

Jonas Geuens

Director of eCom @Loop Earplugs

"Klar gathers data from all different sources into one model and uses this data to give me actionable output, which I can use to steer the marketing investment.”

Philipp

Co-Founder & CMO @Holy

"With Klar, we can clearly see which channels generate revenue and which just burn through budget without impacting performance."

Eva Hibler

CMO @Bears with Benefits

"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."

Georg Blümer

Co-Founder & MD @Maniko Nails

"Klar is an absolute Game Changer for our business. If you are still wasting hours with manual data exports and still not getting all the insights you need, look no further."

Johannes

CEO @Ahead

"All numbers and KPIs are easily accessible and decisions can be made not just on feeling but with hard evidence. With my morning coffee in hand it takes me 3 min to get the state of the affairs and see who performed how."

Ellen

Head of Operations @JACKS beauty line

"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."

Lise

Director of Revenue @The Female Company

“In particular, we were convinced by how quickly the integration works. The entire onboarding was completed after one week to the extent that we had full confidence in the data and were able to work with it.”

Daniel

Financial Controlling & Data Analytics @pinqponq

"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."

Benjamin

Co-Founder @yfood

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