Profitability Reporting
Know your true
margins at a glance.
With Klar’s Profitability tools, you get a full, always-up-to-date view of your bottom line - from Net Revenue and COGS to marketing spend, overheads, and profits. Identify leaks, optimize margins, and steer your growth with confidence.
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Answer every question you might have about your margins
in seconds and drill them down to the smallest detail.
Spot profit leaks early
Uncover hidden costs before they eat into your margins.
Operate with precision
See P&L down to each SKU so every business decision is backed by real data.
Grow, but profitably
Optimize so every € of revenue adds value, not just volume.
Profitability Reporting
Know your true margins
at a glance.
With Klar’s Profitability tools, you get a full, always-up-to-date view of your bottom line - from Net Revenue and COGS to marketing spend, overheads, and profits.
Transparent P&L uncovering all margins & costs.
From GMV through price reductions, discounts, returns, taxes, COGS, logistics, transaction fees, marketing costs, all the way to EBITDA - Klar builds your own profit and loss statement with the full cost structure, giving you visibility into exactly where value is created (or lost).
Flexible margin breakdown across every report.
Slice and dice your revenue and profit across any dimension - SKU, channel, country, time period, and many more - using powerful flex tables. Analyse gross vs. net revenue and margins per product or order, with the same margin insights available across all Klar reports, from attribution to retention.
Cost configuration & future-proof scenarios
Set up all variable & fixed costs — COGS, fulfillment, overheads, payment provider fees — and adjust over time. Klar also handles changes in shipping costs by country, inflation adjustments, and allows you to model cost changes so past and future margins remain accurate.
Product-Level Margins powered by Attribution.
Klar also attributes marketing spend on a SKU level, giving you each products' CM3. So you know exactly which products drive profit and which ones burn budget.
"After I joined OACE as CEO, Klar gave me full visibility of my P&L and all reports I needed in order to steer the business effectively after a few days of onboarding."
Alexander Glörfeld, CEO @ OACE
All
What our customers love about Klar
"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."
"Klar gathers data from all different sources into one model and uses this data to give me actionable output, which I can use to steer the marketing investment.”
"With Klar, we can clearly see which channels generate revenue and which just burn through budget without impacting performance."
"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."
"Klar is an absolute Game Changer for our business. If you are still wasting hours with manual data exports and still not getting all the insights you need, look no further."
"All numbers and KPIs are easily accessible and decisions can be made not just on feeling but with hard evidence. With my morning coffee in hand it takes me 3 min to get the state of the affairs and see who performed how."
"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."
“In particular, we were convinced by how quickly the integration works. The entire onboarding was completed after one week to the extent that we had full confidence in the data and were able to work with it.”
"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."
All your tools connected in seconds - fully private and secure.
Your data only belongs to you. We are fully compliant with GDPR and ISO 27001 certified to keep your information safe, hosting your data in Europe only.
More Features
Discover more of how Klar makes you scale:
Multi-Touch Attribution
Get clarity on what drives your growth.
Unified Marketing Measurement
MTA, MMM, incrementality & more unified into one, full impact attribution model.
Creative Analysis
See what really makes your ads perform.
Industry Benchmarking
Benchmark yourself against the best.
Influencer Reporting
Track your influencer’s performance beyond likes & reach.
Profitability Reporting
Know all your margins at a glance.
Retention Reporting
Optimize customer lifetime for sustainable growth.
For Brands
Make your data as actionable as it should be. For free.
Free onboarding, 14 days trial, lifetime free support
Your data 100% hosted in Europe, fully GDPR compliant & ISO 27001-certified
Enabling you to understand your data with holistic strategy consulting & educational guidance
For Agencies
Let’s deliver software, expertise and money to you.
All your customers' data in one place to optimize for actual business impact of your clients
Exclusive partnership benefits for you and your clients with dedicated partner manager
Kickback and eCom strategy consulting for mutual clients
