Incrementality
Measure the incremental impact
of each channel.
Design & run geo holdout tests that show whether a channel actually drives additional revenue, orders, and new customers. Klar isolates the lift, then feeds that learning back into your broader measurement.
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Incrementality is the only deterministic, scientific way
to capture the total impact of a channel.
Measure true lift
Separate real impact from conversions that would have happened anyway - especially in retargeting and branded search.
Steer spend with less risk
Test awareness spend, new channels, or higher spend levels in selected regions before you roll them out across a full market.
Calibrate your measurement
Feed the incremental lift back into Klar’s other measurement to turn a once-off experiment into something you can use every day.
Geospatial Testing Methodology
Identify the real incremental impact of a channel.
Klar runs incrementality tests through geo-based holdouts: define a clear question, design the test, build and validate the control, let the exposure period run, then read the incremental impact on revenue, orders and new customers.
Define the ideal test & control regions.
To get an accurate read, you need to compare your treated region to the right thing. Klar builds a synthetic control by weighting regions that best predict what your test region would have done without the intervention. This ensures that your results have the smallest margin of error.
Define the test to get reliable results.
Good tests begin before spend moves. Klar helps structure the question, select exposed and holdout regions, size the budget change, and estimate the runtime needed to reach a statistically significant result.
Measure the incremental impact.
Once the test has completed, Klar measures the delta from the treatment and control regions to calculate the incremental impact on orders, revenue and new customers.
Feed every test back into Unified Marketing Measurement.
The value is not just the one-off answer. You can also use the test learnings to calibrate MMM and strengthen the broader measurement model over time, so future budget decisions start from a better baseline.
Three questions every eCom brand has where
geo-tests are most useful for:
Retargeting Channels
Understand the effectiveness and incrementality of your retargeting channels.
Awareness Channels
Measure the halo effect your awareness channels really have.
Channel Scalability
Proof the scalability of a channel before wasting money on it.
"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."
Jonas Geuens, Director eCom @ Loop Earplugs
All
What our customers love about Klar
"Before using Klar we were very reliant on Meta and spend was hitting a ceiling. Klar gave us way more signals allowing us to aggressively scale up new channels without decreasing contribution margin."
"It's almost crazy to me that something like Klar has not existed before. It gives me access to all the insights I need to make critical decisions and monitor and optimize our performance on daily basis. Worth every cent."
"Klar gathers data from all different sources into one model and uses this data to give me actionable output, which I can use to steer the marketing investment.”
"After I joined OACE as CEO, Klar gave me full visibility of my P&L and all reports I needed in order to steer the business effectively after a few days of onboarding."
"I'd recommend any brand that wants to scale whilst keeping profitability in mind to work with Klar!"
"With Klar, we can clearly see which channels generate revenue and which just burn through budget without impacting performance."
"With Klar’s unified attribution we were able to profitably grow 344% over two years to 50m in revenue by expanding our marketing mix into more awareness focused channels like TikTok and Pinterest."
"I use Klar for 4 years now and just love it - I see which channels drive incremental revenue, realtime contribution margins, and if the team is doing a good or bad job."
"Klar is an absolute Game Changer for our business. If you are still wasting hours with manual data exports and still not getting all the insights you need, look no further."
"All numbers and KPIs are easily accessible and decisions can be made not just on feeling but with hard evidence. With my morning coffee in hand it takes me 3 min to get the state of the affairs and see who performed how."
"Klar’s capability to delve into the nuanced impact of channels, creatives & influencers has become a strategic asset. This granular perspective empowers us to navigate our business with precision, enhancing our overall economic awareness."
"We now have a far greater understanding of how our customers shop, what engages them in our store and which combinations of products are most likely to make them reorder again."
"Looking at Meta, TikTok or TV ads, Klar shows us where our conversions really come from and lets us make the right decisions from there."
“In particular, we were convinced by how quickly the integration works. The entire onboarding was completed after one week to the extent that we had full confidence in the data and were able to work with it.”
"For us, it’s absolutely vital to have Klar as an objective view of where our traffic comes from, which channels are profitable for us, and where we should invest more money."
"I can’t recommend Klar to every eCom business highly enough – its attribution features let you manage your ad spend much more effectively and provide far more accurate data than any other tool."
"I use Klar every day! It's our Single Source of Truth at HOLY and a very easy to use tool for everybody in the company."
All your tools connected in seconds - fully private and secure.
Your data only belongs to you. We are fully compliant with GDPR and ISO 27001 certified to keep your information safe, hosting your data in Europe only.
More Features
Discover more of how Klar makes you scale:
Multi-Touch Attribution
Get clarity on what drives your growth.
Unified Marketing Measurement
MTA, MMM, incrementality & more unified into one, full impact attribution model.
Incrementality
Measure the real incremental impact of each channel.
Creative Analysis
See what really makes your ads perform.
Profitability Reporting
Know all your margins at a glance.
Industry Benchmarking
Benchmark yourself against the best.
Retention Reporting
Optimize customer lifetime for sustainable growth.
Influencer Reporting
Track your influencer’s performance beyond likes & reach.
For Brands
Make your data as actionable as it should be. For free.
Free onboarding, 14 days trial, lifetime free support
Your data 100% hosted in Europe, fully GDPR compliant & ISO 27001-certified
Enabling you to understand your data with holistic strategy consulting & educational guidance
For Agencies
Let’s deliver software, expertise and money to you.
All your customers' data in one place to optimize for actual business impact of your clients
Exclusive partnership benefits for you and your clients with dedicated partner manager
Kickback and eCom strategy consulting for mutual clients
